3.1ApplicationChannels

Digital

Digital is where most people meet the campaign, often for less than a second. Every screen leads with one headline, one photograph and one action.

40:00

Every example in this chapter comes from one campaign: Made for minute forty, for the Tempo collection, Autumn/Winter 2026.

Website

The landing page carries the launch headline. Above the fold there is one headline, one photograph and one primary action.

The headline is the biggest thing on the screen, and the only thing set in StridePro ExtraBold Italic.
One primary button per screen. It says what happens: “Shop Tempo”, never “Learn more”.
Type sits on a solid panel or calm sky, never across a face or a busy background.

App

In the app, the campaign turns into coaching. The same minute forty becomes a target to hold, and the kit it’s about shows up when the weather calls for it.

Numbers lead. The figure is the headline; the label sits under it in Regular.
Campaign lines appear once, where they help: as the coach’s note, not as a banner.
The current tab is the only filled icon on the screen, as the Iconography page sets out.

One headline per post, from the headline bank, on a solid panel and never across a face.
Captions lead with a fact: forty runners, a wet November, zero leaks. One hashtag, at the end.
Faces and effort, not product shots. The product shows up on the athlete.

Email

The subject line does the work of a headline in the inbox. Keep it under 40 characters, and let the preheader finish the thought rather than repeat it.