STRIDE
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2.6Visual identityBasics

Imagery

STRIDE photography is shot in the middle of effort, never staged around it. We favour natural light, real terrain, and athletes mid-motion over posed studio setups — the goal is to capture what competing actually looks like, not a polished version of it.

Example of STRIDE photography style

Avoid imagery that feels like stock photography: forced smiles, obviously staged action, or overly retouched skin and gear. If a shot could have come from any brand's stock library, it isn't a STRIDE shot.